Marketing and Communications
14 July, 2022 16:30 BST (London) / 11:30 EST (New York)
Details
Start: 14 07 2022
End: 14 07 2022
Event category:
Open Call
Venue:
Virtual

Thursday 14 July 2022, 4:30 PM London time GMT / 11:30 EST
Employer Brand: Learn effective best practices from within and outside the profession
As the recruiting challenge continues, marketing's roles in creating and communicating an attractive employee value proposition is more essential than ever before. Clearly defining your employee experience matters and it is increasingly important for your Firm to stand out among the competition.
- How can firms get it right, when recruiting and staff retention are in state of flux?
- How can firms connect their employer brand promise with their purpose and culture?
- How can firms achieve stand out in a crowded marketplace?
- How can marketing and communications play an effective role in this process?
During our next Marketing Zoom Call on 14 July, we will be joined by Employer brand specialist and Strategy Partner, Rebecca Price from brand communications consultancy, Frank, Bright & Abel.
Rebecca has considerable experience in professional services having worked with the likes of Grant Thornton, Capgemini, and other professional membership organisations such as CIPD, the professional body for HR and people development. A font of all knowledge on everything to do with employer brand, marketing, and communications.

Rebecca will share best practices from within and outside the profession and look at who’s doing it well, who’s not quite hitting the mark, and what lessons we can learn from them. We will reflect on the challenges Firms are experiencing, share some engaging examples to inspire you, and showcase best practices from within and outside the profession. You will also have an opportunity to pose questions and discuss your Firms examples and challenges.