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The Entrepreneurial Mindset

07 October, 2021 16:30 BST (London) / 11:30 EDT (New York)


Maxine Brock

International Marketing Director

maxine.brock@mgiworld.com

Details

Start: 07 10 2021
End: 07 10 2021

Event category:
Webinar

Venue:
Virtual

+ Google Calendar + ICal export

Thursday 7 October 2021, 4:30 PM London time BST / 11:30 EDT

Entrepreneurial Mindset – Thinking outside the Brand with Leslie Everett

Your brand and reputation today is quite simply how your clients, your staff members, and wider market talk about you to their contacts. This will always come via a people interaction.

As leaders you represent your Firm’s brand with every communication – live, remote and digital. Your brand as leaders is what makes your Firm stand out and thrive.

This content-rich remote and interactive session, will provide you with the practical tools and strategies to truly extract, articulate and project your own authentic leadership brand and expertise, resulting in differentiation for yourself and your Firm.

Some of what we’ll be covering:

  • What makes an Entrepreneurial Mindset and why is it important for all business leaders?
  • Identifying and articulating your unique differentiator and expertise
  • Creating a visibility and profile plan
  • Building your reputation, live, remote and digital
  • Leading authentically


“Leadership Branding is an essential element of being a highly effective business leader.
It defines your reputation, distinctiveness and expertise as a leader and an influencer”

About our speaker

Lesley Everett is an internationally recognized and award-winning professional keynote speaker and specialist on Corporate Brand Personality and Leadership Branding. She is known for her content-rich, engaging and practical advice and delivery.

Lesley has presented live in 28 countries across 5 continents to date.  She is a published author of 3 books. Her clients include many organizations across all sectors including Salesforce, PwC, Oracle, Deloitte, RSM (UK and US), Cisco, ASDA/Walmart, JetBlue, Marriott Hotels and HSBC. She has appeared on TV as a guest and host on BBC News, Sky News, CNBC, CNN, Fox News and Bloomberg.

She was awarded the Professional Speaking Award of Excellence (PSAE) in UK in 2010 (the first female speaker to do so) and is a Past-President of the Global Speakers Federation (2014). She is British and based in Monterey, California.

Dates for future calls:

Thursday 4 November
Thursday 18 November
Thursday 2 December

About our Marketing & Communications calls

We hold regular Zoom Calls to enable Marketing, Communications and Business Development professionals across our network and association to come together, share ideas and get to know each other.  

These informal conversations are open to everyone. If you are responsible for Marketing, Communications or Business Development in your firm – then please come along and join us! 

See you there on 7 October!

If you do not have login details to the Member Area of the MGI Worldwide website, please contact emma.rowley@mgiworld.com