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Refocusing on the customer: Are you in the driving seat and building customer experience into your value proposition?

24 June, 2020 2 PM London Time (BST)


Moira Clark

Professor of Strategic Marketing I Founder and Director of The Henley Centre for Customer Management

Details

Start: 24 06 2020
End: 24 06 2020

Event category:
Webinar

Venue:

+ Google Calendar + ICal export

Wednesday 24 June 2020, 2pm London time (BST)

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During our next Star Speaker webinar on Wednesday 24 June, Professor Moira Clark from Henley Business School, and Founder and Director of The Henley Centre for Customer Management, will be discussing everything you need to know about ‘Refocusing on the customer: Are you in the driving seat and building customer experience into your proposition?’

Moira is a sought-after commentator on current marketing and Customer Management issues for national press, radio and TV. She also has extensive marketing consultancy experience with leading international companies, sits on a number of advisory boards and is a frequent keynote speaker at many public and in-company seminars and conferences around the world. We’re delighted to have her speaking to us!

All MGI Worldwide and CPAAI Members, Staff and Clients across our global accounting network are invited and we urge you to share the invitation!

Refocusing on the customer: Are you in the driving seat and building customer experience into your value proposition?

Join us on Wednesday 24 June for this must-watch webinar with Moira Clark and discover the key ingredients of being Market-Driving.

In this webinar we will explore:

· Are you shaping the market and doing things better for your customers?

· Do you know your customers goals, what they value, what keeps them awake at night?

· What makes a ‘perfect’ customer experience?

· Are you continuously disrupting the market and differentiating yourselves in the market?

Introducing Moira Clark

Moira Clark is Professor of Strategic Marketing at Henley Business School and Founder and Director of The Henley Centre for Customer Management. This research centre develops joint research initiatives between Henley and a consortium of organisations who want to further their knowledge and understanding of leading-edge best practice in customer management.

Moira’s major area of research is in Customer Management, Relationship Marketing and the drivers of Customer Retention and Service Excellence. She has worked extensively in the area of culture and climate, its impact on retention and loyalty and the critical linkages between employee behaviour and customer retention.

She has researched and published widely on the subject of Relationship Marketing, customer experience and service excellence. Publications include for example, the Academy of Marketing Science, International Journal of Management Reviews and the Journal of Relationship Marketing.

All MGI Worldwide and CPAAI Members, Staff and Clients across our global accounting network are invited and we urge you to share the invitation!

CLICK ABOVE TO REGISTER!

For further information contact Maxine Brock maxine.brock@mgiworld.com